The psychometrics test is a tool designed for micro-enterprises in the agri-food sector to evaluate their educational marketing strategies.

It assesses behavioral indicators, practices, and communication methods used to promote products through education. The test provides users with automatic feedback on their internal marketing practices, highlighting effective strategies, and identifying areas for improvement.

Results will be compared with European data, helping agri-food workers improve their performance.

Additionally, the test is supported by the AgriXplainer Atlas, which outlines the 70 educational marketing practices and provides a detailed guide for SMEs to replicate successful strategies. The Atlas presents a transnational statistical analysis of data from the 140 SMEs, with reports at both national and European level.